Pernod Ricard has announced the acquisition of a minority stake in Almave, the non-alc blue agave-based spirit brand, co-founded by Formula One champion, Lewis Hamilton and Casa Lumbre’s Iván Saldaña. 

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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